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    Case Study

    Global Hospitality Leader Blocks CSAM and Secures Guest Wi-Fi at Scale

    The organization is a global luxury hotel company operating thousands of properties worldwide. The brand manages a complex ecosystem of guest- and employee-facing technology, including high-speed Wi-Fi services for millions of guests.

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    The Challenge: Tech-Driven Social Responsibility

    The brand’s C-suite and Corporate Social Responsibility teams sought to integrate technology into their efforts to combat human trafficking. A primary objective was to be "more intentful" regarding the content accessed over their property Wi-Fi networks. Specifically, the organization aimed to proactively block Child Sexual Abuse Material (CSAM), content that is illegal globally and often linked to broader criminal activities.

    The technical challenge was significant: The solution had to be deployed globally without infringing on guest privacy or identifying individual users, as the brand did not want to act as a "big brother".

    By default your product blocks CSAM, which is inherently amazing.  The owners and franchises were extremely happy that the company took a stand and couldn't deploy the solution fast enough.

    The Solution: DNS-Layer Protection

    Following a competitive RFP (request for proposal) process involving major industry incumbents like Zscaler and Cisco Umbrella, the brand selected DNSFilter. The deciding factor was the responsiveness and agility of the DNSFilter team compared to larger competitors.

    The choice of DNSFilter was also driven by the product's default settings, which significantly simplified the implementation of their core objective. The leader of guest technology services explained: “By default your product blocks CSAM, which is inherently amazing.” This built-in protection, alongside DNSFilter's wide range of content filtering options, allowed the brand to deploy the solution and achieve its use case without any complex policy configuration.

    Implementation Highlights:

    • Rapid Global Rollout: The solution was scaled across more than 1,000 franchise properties globally in just three months.

    • Privacy-First Architecture: To maintain guest trust, the system was configured to restrict illegal behavior without tracking individual identities, room numbers, or specific guest data.

    • Operational Discretion: The deployment was managed quietly, with hotel General Managers being the primary points of contact to ensure seamless activation.

    While deployment across franchise organizations can often be complex, the business owners were highly supportive of the initiative, surprising corporate leaders. The leader of guest technology services observed: "The owners and franchises were extremely happy that the company took a stand and couldn't deploy the solution fast enough."

    The Results: Unprecedented Scale and Security

    Within the first 12 months of deployment, the impact on guest safety and network integrity was profound:

    • 391 Billion Requests: DNSFilter successfully resolved over 391 billion queries for the brand’s global network.

    • 331,000 CSAM Blocks: The system identified and blocked 331,000 attempts to access CSAM content. Leadership noted that even a single block would have justified the initiative.

    Actionable Intelligence: DNSFilter's data allows the brand to pinpoint properties exhibiting higher CSAM activity and risk (such as those hosting large events with minors) to elevate security measures and proactively reduce the probability of human trafficking.

    Taking a Definitive Stand

    The results from this global rollout demonstrate the power of integrating robust, privacy-centric DNS-layer security with corporate social responsibility goals. By leveraging DNSFilter's built-in CSAM protection, the organization successfully secured its expansive guest Wi-Fi network and upheld its commitment to ethical operations—all while maintaining the trust of its guests.

    Ready to secure your network and take a definitive stand against illegal content?

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