DNSFilter Builds Momentum with 33% Sales Growth through MSP & VAR Channel Partners

Strategic investments in partner success and product innovation fuel continued growth

WASHINGTON, D.C. – June 26, 2025 – In the first six months of 2025, DNSFilter has achieved 33% sales growth by welcoming new channel partners and resellers. This surge reflects the increasing adoption of the company’s security solutions and underscores the trust partners place in DNSFilter’s ability to safeguard their networks.

A steady influx of Managed Service Providers (MSPs) and resellers is fueling the company’s broader growth, highlighting the increasing demand for streamlined, effective protective DNS. To support customer enablement and help partners succeed, DNSFilter launched a new introductory reseller training program, resulting in a 150% increase in completed certifications within the Value-Added Reseller (VAR) channel.

Additional strides that DNSFilter made in the channel space this year include:

• Acquired Zorus, an innovative provider of endpoint-based web filtering and user behavior analytics, to extend DNSFilter’s capabilities and leverage Zorus’ MSP-first approach to deliver a more comprehensive security solution.
  
  
• Named Brett Cheloff, former Zorus CEO, as its new chief product officer, to bolster the leadership team with Cheloff’s extensive MSP experience.
  
  
• Secured recognition of two DNSFilter trailblazers – Sam Youssef, partner success manager, and Kate Trojanowski, director of product management – on CRN’s prestigious Women of the Channel 2025 list, highlighting their leadership and expert contributions. 

Shawn Brady, Senior Vice President, Sales, DNSFilter, said: “As we move into the second half of 2025, our focus remains on empowering partners with the tools, training, and support they need to thrive. The milestones we’ve reached so far are a direct result of our partners’ trust and collaboration. Together, we’re delivering advanced content filtering and threat protection, which is creating a safer internet for all.”

As DNSFilter continues its trajectory of innovation and growth into the second half of 2025, the company remains dedicated to empowering its partners with leading-edge security solutions and ongoing support to drive success across the channel.

About the company:

DNSFilter is a cybersecurity company that protects every click, leveraging AI-driven content filtering and threat protection to block threats 10 days earlier than competitors. DNSFilter’s solution secures workers anywhere they are, helping to boost productivity, minimize compliance risk, and protect corporate brands on public Wi-Fi networks. Unlike traditional filtering solutions, DNSFilter deploys in minutes instead of days and is trusted by more than 43,000 organizations worldwide. Learn more about how DNSFilter is the first and last line of defense for corporate and hybrid networks at dnsfilter.com.

Media Contact

Shannon Van Every

Force4 Technology Communications

Shannon@force4.co