DNSFilter Appoints Brett Cheloff as Chief Product Officer, Ushering in a New Era of Innovation Driven by Customer Needs

WASHINGTON, DC – April 17, 2025 – DNSFilter, a leading cybersecurity provider in DNS layer protection, today announced the appointment of Brett Cheloff, former CEO of Zorus, as its new Chief Product Officer (CPO). This strategic appointment follows DNSFilter’s recent acquisition of Zorus, and underscores the company’s commitment to delivering comprehensive and innovative security solutions for Managed Service Providers (MSPs) and all customers.

The move is met with considerable enthusiasm, building on the positive reactions to the acquisition. Ken Carnesi, CEO of DNSFilter, highlighted Cheloff’s deep understanding of the MSP space, stating, “Brett and his team bring serious talent and focus—they live and breathe MSP. They’re not just joining us; they’re helping lead the charge. Together, we’re building something that raises the bar for what MSPs should expect—and this is just the beginning”. This sentiment resonates with comments from the MSP community, with one Reddit user noting that Zorus has a strong MSP-first strategy and another expressing hope that the acquisition will "merge the best bits of both products".

Brett Cheloff, now CPO of DNSFilter, also expressed his excitement about the new role and the combined vision, stating that joining forces with DNSFilter "marks an exciting new chapter for Zorus and our MSP partners". He further emphasized the synergy between the two companies, believing that "combining our endpoint-first approach and user insights with DNSFilter's robust network and threat intelligence is a natural fit for both organizations". This integrated approach aims to deliver unparalleled protection and value to clients, addressing a key desire expressed by a long-time Zorus partner on Reddit who hopes for "the stability, ease and insight of the Zorus endpoint agent, with the power of the DNSFilter network".

In his role as Chief Product Officer, Brett Cheloff will be instrumental in driving the integration of DNSFilter’s AI-driven categorization and Zorus’s endpoint filtering and user behavior analytics. He will lead the MSP-focused product initiatives, ensuring that the combined strengths of both platforms deliver even more comprehensive and effective security solutions. This includes bringing some of the "best parts of the Zorus endpoint tech into our DNSFilter Roaming Client.”

The appointment of Brett Cheloff as CPO signifies a deepened commitment to MSP partners and a focus on building a "best-of-breed security offering". DNSFilter and Zorus customers can expect a seamless, transparent transition and continued dedication to their success.

About DNSFilter:

DNSFilter is making the Internet safer and workplaces more productive by blocking malicious and unwanted content at the DNS layer. DNSFilter resolves upwards of 170 billion daily queries—200 million of those queries are blocked cyber threats. With 79% of attacks using Domain Name System (DNS), DNSFilter provides the world's fastest protective DNS powered by AI, blocking threats an average of 10 days faster than traditional threat feeds. Over 40,000 organizations trust DNSFilter to protect them from advanced cyber threats and unwanted content.