dnsUNFILTERED: Traversing the World of AI with Judy Security

[00:00:00] Mikey Pruitt: Hi everyone. I'm here with Raffael Mautone, and today we're gonna talk about AI, what it means to you, and what it means to Raffael. So Raffael, give us a very quick intro for yourself.

[00:00:10] Raffael Mautone: Hey there. Raffael Mautone, CEO, and founder of Judy Security. We are a platform, not a point product that focuses on small to medium sized businesses with seven different pillars, including ai that's able to protect a customer's brand, data and revenue stream.

[00:00:28] Mikey Pruitt: So Raffael's company, Judy Security, has several pillars that they use for cyber to protect people. And AI integrates those things together. It serves as like a chat bot, which is how we know ai, from the recent few years. But that, but it's really meant to be the glue between all those pieces, Soha the person to chat about AI.

So let's get started on. What the heck is AI?

[00:00:58] Raffael Mautone: I think, from a fear perspective, everyone envisions a, movie Terminator or something of that realm as the the AI that's hitting the marketplace. I think, there's different, like you said, variations of ai. It's either a chat bot that we use for.

As we've seen in the press writing editing or writing, whether it's email, papers and other, tasks to quickly look at something, if it's correct, there's AI bots that can help you find things. So reaching out into Google or any of the other search engines and pull back the information for you with voice activation or text to text activation.

We see a lot of AI where now can create images, which can be good or bad depending on, whether or not whose operator is Yeah. Who, who you're go, we're seeing a lot of actors and musicians getting concerned because their images are being used without their permission. So I think we'll see a lot of regulations that way where, it's considered their property and whether or not AI can or can't leverage it to create something.

And then there's ways, relating back to our industry where AI could help. And I think there's nothing to be scared about in the sense of cybersecurity companies leveraging ai. I think we're going to have to, because the bad actors are gonna be using AI to do different forms of breach, even at a faster rate.

So AI is still in its infancy. If you think about it, it's only been five years and we started with machine learning first. And now it's, only in the last year that it's exploded and we're seeing it as a revolution across all verticals, all products, all areas in ways of helping or Yeah.

Potentially being a little scary.

[00:02:45] Mikey Pruitt: Yeah. And I'm glad you mentioned machine learning because DNSFilter has been doing ai, the machine learning version since about 2016. That's really the core of how we categorize domains. But I wanna take a bit of a step back like. Scientifically, there's two there's our current crop of ai.

It's like predicting the next pixel for an image or a video. It's predicting the next word in a sentence and perhaps the next paragraph in a story or something. But then there's like the autonomous, all knowing AI that's gonna, take over the world. I just wanna let everyone know we're not there yet.

Not

[00:03:21] Raffael Mautone: there yet. Yeah.

[00:03:22] Mikey Pruitt: Do you see that there is a future where AI is. Generally intelligent.

[00:03:28] Raffael Mautone: Absolutely. It seems whatever sci-fi movie comes out 20 10, 20 years ago, it eventually comes to life. I think that yes, there's already glimpses of that when you start looking at healthcare.

So how they're trying to use AI or bio biome medics for. Being able to take care of people as they're aging. So I definitely see us wanting to expand it. We're not there yet, but I do think we'll get there eventually.

[00:04:00] Mikey Pruitt: I agree. So let's talk about the hype real quick. So we're, we nudged into some of the things you can do with AI now, but like why even that not being the healthcare assistant that can diagnose something based on a handful of parameters?

It's been trained on every doctor since the beginning of time, and now it can predict. You know what you're gonna have, what your A one is, what's gonna, be the end for you, perhaps one day. But like this current crop of things,

why are they

[00:04:29] Raffael Mautone: important? There are two, two categories.

There are things that people don't want to do, and we all live in this world of, I have nine second attention span. Based on technology already, right? We all know in the analysis and marketing, poor marketing teams, they're like, they only get our attention for nine seconds. So imagine you're waiting for something to get done and you view it as a menial task.

We don't want to, we don't want to do that anymore. It's the same thing that, we're headquartered in Detroit, right? Where we've seen a lot of innovation at a time people were doing horse, some buggy. Someone said, God, we should automate that. And so I think it's just, and that's how the vehicle started.

So I think AI is in that realm of we should automate that. No one wants to do it, or it's a menial task, or it creates such a burden. I don't think, as an example, I don't think cybersecurity experts are ever gonna be gone, and it's all ai, like we hear in some of the press. I think though it can take on a lot of the tasks that create the burnout in cybersecurity that we all know happens from people, having to look at logs all day, right?

Or having to look at vulnerabilities all day, or build vulnerabilities real time as they, go out into the world. So I think it's a way for it to compliment, at least in this first, this first big splash that we're all seeing where people just. View them as tasks or want it done quickly.

And I still think though, you catch people looking at it to see if it's accurate. Everyone's using spellcheck now, whether it's a chat bot or but you still look at it. You don't just hit send before you, have it review whatever you've written and make sure that it looks okay. So I think there will still always be that human.

Looking over the shoulder, at least for the next 10 to 20 years in all aspects of ai.

[00:06:23] Mikey Pruitt: Yeah so in talking about spellcheck, like we've had that for, at least since I've been computing very close to it, and it just be giant dictionaries of words that the computer would say, you probably mean this word, which is not spelled directly the way you typed it.

So we're all familiar with this. But it sounds like you're really getting at the core of productivity, perhaps is a good word. Like it's just making us more efficient at what we're already doing.

[00:06:49] Raffael Mautone: Yeah. Productivity or yeah. That's a, that's the best word. Productivity. And we have to, based on the digital world is moving so fast, there's split second decisions we have to make, whether it's in cybersecurity, law enforcement federal, state, local agencies that are trying to protect either city, state, government.

Around the globe that you can keep putting as many humans as you want to it, but the technology is already moving faster than we can think or action things. So I think productivity is one, and then simply that it's faster and that is going to be key in the technology world.

[00:07:32] Mikey Pruitt: Yeah, I, so I live on like the marketing team now at DS Butcher, which is foreign to me.

I come from like an engineering background. I have to like, create a lot of content a lot of writing, a lot of imagery and video content similar to this, but, you can't really just turn, I can't really just turn on my camera and say, hi world. Let's talk about something like, I may need a prompt, pun intended, or someone to go over an outline with me so that I may sound more coherent than I normally am in real life.

My, my family would tell you like, what are you talking about? With a little direction, my thoughts are legitimate, but a little direction goes a long way. Do you feel like there's any easy wins that perhaps people are not quite taking advantage of with the current crop of AI tools?

[00:08:20] Raffael Mautone: Yeah, some of the innovation that's coming out I work with the Techstars Detroit and just seeing, they're like a founder program where founders can help mentor other founders and seeing some of those.

Things that they're coming out with AI to it you never thought would be like scheduling you know how hard is it to schedule 10 people to attend meetings? And you can use AI now and boom, within a couple of seconds. Everyone's calendars the exact time and it can schedule it for you, right?

That's a huge time saver in corporate America or wherever just to schedule a meeting, right? So you see these virtual executive assistants now that are bubbling up like crazy using AI to help with. Guiding customers is another thing you're seeing in the consumer area, right? Where like you said I thought I wanted this couch, but the AI helps you and goes, I've searched and you probably would like this one based on the color or pricing, right?

And so I think you're going see you like

[00:09:20] Mikey Pruitt: blue velvet does seem nice, like space you look at it and

[00:09:23] Raffael Mautone: go, wow that. So I think it's that, like you're saying, suggestive selling. Programmatic tasks that need to be done quickly. The food industry, there's a lot of restaurants that deal with a lot of equipment repair, having, AI help guide on how to get that equipment.

Created Quickly is another company. I just saw that, I was just like, you gotta be kidding me. I used to work in the restaurant industry. Remember you'd have to call the company, pull up the warranty, right? Wait four days for somebody show and then wait four days and then, or to show up and schedule it and they had the wrong parts.

So I just yeah, it's exciting to see where AI can help. Another thing we see a lot of here in Michigan, and I know it's out in California, Texas as well, autonomous vehicles. So the ability to prevent. As humans from creating a, an accident, even my vehicle has a touch of AI in it right now.

If I get too close to a car, it's faster than I do. Red light goes on, it pumps the brakes for me and pauses, and you just go, wow, okay. Thank you. Thank you. So you can see where it's even saving lives or preventing accidents. Yeah, there's a, there's so many industries that are now beginning to take advantage of it.

And I find it exciting. I think it, it's new technology and being that, like you said, you and I are in technology or around engineers and developers all the time, it's pretty cool to see what ideas are coming to life.

[00:10:47] Mikey Pruitt: Kind of to jump off of that real quick there, do you feel like there's anything.

So right now we're seeing like AI is being built into everything. If it has a text box, it's probably gonna have ai, prompt a generation of some sort. Like I have Adobe Photoshop and it's what do you want to create? And it'll, it's pretty impressive. So are there things that you come to mind like perhaps may not be suitable for AI integrations or poorly done ones or anything you've seen?

[00:11:17] Raffael Mautone: I think at a certain point. If every product has ai, I joke about this in cybersecurity. So if you're working with seven point products, which AI is right in cybersecurity when you're connecting 'em all together. So I think there's that phenomena that'll start to, flush itself out.

I think there, I think as it relates to children, we need to be a little careful at first, right? And make sure that the AI that's getting in front of 'em is safe. I think it can also. Like we've talked about, be careful and not necessarily trust everything. Unfortunately, that's on social media now.

I've even clicked on something and I thought it was like, just a news article and it was AI and it was, it was information that was incorrect. My jaw hit the floor. I couldn't believe it. And it was on a, on an article in the, the state I live in. So you just go, okay, I didn't see that one coming.

Wow. So I think misinformation will be something we need to worry about. Making sure whatever AI is interacting with our children is safe. And then you can only have so many of one thing talking at a human before we all start to get. It turns into white noise, right? Yeah, like

[00:12:26] Mikey Pruitt: are you a human?

Like where's your human check?

[00:12:28] Raffael Mautone: And think about it nothing against them, but Alexa was really hot. We all had her in her house. She was talking to us, she was doing our grocery list, turning on the lights, doing the radio. It's that. Okay that period of time and technology seems to have passed a little bit.

I think people still use them, but not in the same degree. So I think. I'm not picking on Amazon love Amazon, but it is just this, I think with any technology that comes out this fast, like we're seeing it, it could go wrong in the sense of fatigue by users, or like you said, poor designs that give a bad perception.

[00:13:06] Mikey Pruitt: Yeah. To wrap up, wrap up. The hype cycle of AI is, I think, legitimate. So there's these giant leaps forward in technology and I feel like this is one of, this is not one of those things that will come and go, ai, being built into everything. It'll be with us probably until, the end or whatever.

Is that something you agree with?

[00:13:27] Raffael Mautone: Yeah, I don't think it's gonna go away. I just think you're gonna see this big splash. There's gonna be thousands and thousands of it, and then it will start to settle and mature. And then I do think governments are gonna regulate it whether we like it or not. I think, you know what we saw with social media, and we're still seeing with one of 'em in the federal government in the US I think.

You will see regulations coming out fairly quickly to start standardizing this in a way where it does protect consumers because they almost have to. Like I said, I was reading an article this morning about how Hollywood. Is now you can have a manager that manages your, screen.

So if you're in television, movie or whatever, and now actors are getting managers to manage their ai, they're going to create the AI and sell it because they can make a lot of money. With doing

[00:14:20] Mikey Pruitt: zero work basically.

[00:14:21] Raffael Mautone: Yeah. But it's their image, it's their persona. The other one that you see, I don't know if you follow music, but Ava, they came out with their AI and their music and it was digital images of them.

Please just tell

[00:14:32] Mikey Pruitt: me Tupac is coming back. Just tell me please. No, I don't know about Tupac,

[00:14:36] Raffael Mautone: but now a lot of other bands are doing the same thing. So KISS just did that. They sold their entire record, collection to the same company. And everything KISS is gonna be ai, which goes back to your statement.

Their music's gonna be around forever through AI and the ability to create their image as they were not where they are today. So I think,

[00:14:57] Mikey Pruitt: right,

[00:14:58] Raffael Mautone: That the

[00:14:58] Mikey Pruitt: best version of ourselves, the best version of the a thousand years from now,

[00:15:02] Raffael Mautone: and they're making millions a day and you just go, this is a whole new industry just from an entertainment perspective.

[00:15:08] Mikey Pruitt: Wow, that is interesting. Okay, let's jump to the scary part of ai, like the Terminator version. Let's pr let's consider that Alexa. Sorry, I'm triggering everybody's tubes. Siri and the like are, let's just say like a 4-year-old AI synthesize thing. Meta just released their version three Lama three, so that recently came out and it's, bigger and better than LAMA two.

And that's an open source model, which you.

The 4-year-old version is now becoming, like a teenager, let's say. So imagine a 14-year-old version of Alexa with a suit of wearing a suit of armor that can also do your laundry. Like what

should we be careful for? What should be looking out for?

Or is that what I just

described? First case

[00:16:02] Raffael Mautone: scenario? I I think we need to be careful in the sense of look at, think of it this way, generational. You can see differences as those that grew up without technology and those that have grown up with technology and there's the real world, and then there's the world in technology, right?

And sometimes there's struggle. Based on each generation, right? You talk about, something like the end of the world. How many of us know how to work a map if all the digital devices are gone literally tomorrow? Because that movie that we all saw, something happen we don't know about.

Could you read a map? Could you do something with just a paper map or find your direction north, south, east and west without our little digital phones? I might age myself here. We just have to remember phone numbers, so I still make my kids memorize the two phone numbers. That are critical without having to be a push button on their phone. So maybe I'm being a little naive, but yeah. On the scarier side, I think we have to be careful not to continue to do the things we might need to do without the technology, at least to understand it. Know it. Have the ability to do it.

There's a, there's, I keep going. Do you know how to write a check? The people get into the world and they think this world even, I'm like,

[00:17:18] Mikey Pruitt: What is a check? Yeah.

[00:17:20] Raffael Mautone: They're like, but you can't Venmo or PayPal. And it's no, you gotta write a check.

Sometimes it's still in the real world when you're purchasing a house or getting a cashier's check. And all those. So I just think we should all be careful and not just make, let AI take over every single thing. I think there's certain things that. We as humans need to control and understand, need to retain and retain is the only thing that scares me about all technology, not just ai, that everything is automated, right?

Sometimes, yeah, something being manual or learning experience is a good thing as well.

[00:17:56] Mikey Pruitt: Yeah, the Nvidia, CEO, I think his name is Jensen Wong. He recently did a couple interviews mentioned that people, he tangentially mentioned that people will not have to learn a code anymore, but he was really saying that like code, you could get such so good assistance from AI writing code that you may not need to learn it in the traditional method.

And I think that's probably true, but somebody also has to create that AI until it's not creating itself.

[00:18:23] Raffael Mautone: And how do you know the code that is, the baseline of the code that they built is accurate and not, yeah. And that's actually left open with a backdoor type hole that, or you're building a whole company on foundation that's not accurate and it fails down the road.

So that's where I go, eh, some automation, but still validation of human intervention would be necessary.

[00:18:46] Mikey Pruitt: Yeah, that's one of the things that mark Zuckerberg was talking about with the LAMA three launch is that he, I think he was trying to dig certain people and he was like, if you just train AI models on all existing AI models, they're just gonna have the same problems, just iterated differently or, incorporate into it.

And he said, going back to your concerns, like the misinformation part. It was really big deal for meta to include, as much as they could try to prevent that sort of thing. Try to prevent their models being used for those type of nefarious activities. As I have to mention, going back to the maps analogy you made, just, I'm from the south and my, one of my favorite pastimes after iPhones came out was to ask my grandparents directions.

So they be like you get down to this tree down, here's a be tree, not the one on the left. The one on the right.

[00:19:42] Raffael Mautone: It's true. I'm

[00:19:43] Mikey Pruitt: like, okay, keep going. That's tell me there's, where's the old barn? I know it's coming.

[00:19:47] Raffael Mautone: Yeah. I, like I said, I'm aging myself a little bit, but the AAA flip maps were how we used to travel. So these Oh yeah. These big trip flip maps that you would. Show you the way to your destination. Yeah.

Funny. Why

[00:19:59] Mikey Pruitt: do, why do you think and I see this, less and less every day, but why do you think businesses are hesitant to incorporate ai? We definitely missing some of the scary stuff, but is there what are the reasonings

[00:20:12] Raffael Mautone: job loss Think that it's the, it took

[00:20:15] Mikey Pruitt: our jobs,

[00:20:16] Raffael Mautone: I think think about it.

We all thought the DBA role was gonna be here forever, and then cloud came out. Squash that, as an industry?

[00:20:23] Mikey Pruitt: They're still DBAs, they deserve, they're still bas

[00:20:25] Raffael Mautone: but they're not like at every company like we used to have with like racks and racks of servers, right? They're, they've been consolidated into the cloud and viewed as their jobs were taken.

So I think there will be a component of worrying about jobs and then eventually costs, come on, there's gonna be a cost. Even though they're all saying free today, we all know it's coming, right? Now that you're hooked to something, here's your monthly fee. Once they get past a million users, it's oh, look, we're gonna charge you money now.

And it's a monthly fee of, 1499, and, they're charging your card. I think, there's, that's the second thing, and then the third thing is it's so new. Who wants to be the Guinea pig, right? Yeah, if you're building it, awesome, but to use it consistently every single day, I think there's still things in the world that could impact you, right?

Either the technology wasn't right, like we talked about, or what do you do if your whole business is built on AI and there's no electricity? You don't have wifi for a day your users can't connect to computers. You still have to have a risk mitigation plan, I guess is what I'm getting at. If you're going to stay in business, especially depending on what industry it is, right?

Hospitals, restaurants even some technologies, you can't put all your eggs in one basket and go, oh, it's all automated. It's ai. But if the wifi goes down, your whole business is shut down for the day.

[00:21:53] Mikey Pruitt: Since you brought the topic of cybersecurity, let's talk about how Judy incorporates ai.

Judy Security, there's seven pillars of cyber protection are integrated with ai. There's a ai, there's a chat bot integrated as well, I believe.

And I haven't seen it firsthand, but Ha firsthand, but I have read a lot about it and you told me about it. It sounds like it's a very thoughtfully considered integration of ai.

So can you describe to those listening, like how they could go about thoughtfully integrating AI into their products or services?

[00:22:29] Raffael Mautone: Yeah, so with Judy as an example we all hate creating passwords, right? So she guides users on how to create passwords or a type of password that would work for that website.

That's a soft way of introducing AI versus. Something, I wrote eight

[00:22:45] Mikey Pruitt: characters. Sorry, you didn't do ads, so you didn't do it right.

[00:22:47] Raffael Mautone: You're, you dunno what we're doing. There's text to text that's coming where Yes, she can go search the internet and we'll come back. Like you, we built it on machine learning first and now we're moving into with a company.

One of the two big ones too. They want Judy on their platform and we're, we agree after trying it on her own for a while. And then there's some behind the scenes things where, we're going, which is she can see vulnerabilities, remediate 'em, and even help the SOC team today on what she's finding and bring that to light.

So that's just us scratching the surface. I think any company that wants to use ai. You can't just throw it out at a user unless it's something they really want. So you have to almost show the automation, show what they're protecting. I think in cybersecurity it's become a little bit of a buzzword.

I think we, there's a lot of work to do. I think that where I see opportunity in cybersecurity is helping the SOC team, I think. We see such fatigue, we see such it's not possible for a human to be up 24 by seven and they're usually the smallest teams within very large multi-billion dollar organizations, right?

And one wrong move and there's a breach and they're the ones that are to blame. So I think, with the shortage of security team members and fatigue, that is the area that I think. As cybersecurity industry, we need to invest in with AI to help them, yeah. Not replace them, help them. And that could be through SOAR technology, X-D-R-D-N-S like you guys are doing or, protecting us for a specific vertical or industry like we're doing.

So if you asked me where AI could have the biggest impact, and maybe it's not out front with a customer going, why is this chat bot in my face? It's that whole thing we all know happens behind the scenes that could impact the customer. And it's in that generalization of the SOC security team.

[00:24:51] Mikey Pruitt: I totally agree.

It's just that mountain of data that it's just too much for human and actually. An example you mentioned earlier about the kind of executive assistant AI where it would do your calendar, pretend to DNSFilter has about 150 employees, so pretend I wanna have a meeting with our CEO and three other people, like already 150 calendars is too much for me to just.

Navigate and, our executives calendars are stacked full, but I'm like, which of these meetings are actually important? Could they skip or whatever. So AI could say the executive team has told me which meetings are important. Just just like your sim, your SOAR can say this.

Is important because of the, 20 million other records or other incidents that I've studied on this.gov. And this matches some of those patterns. So let's surface this alert to the security team.

[00:25:46] Raffael Mautone: Yeah. And that and that would, that noise, right? Like you said, you can turn on a device or a network and you could just see thousands of rows of alerts that are false positives.

So to have AI go through those with code and machine learning and say, if you see these p threes not really worth your time, they're known they're a low level change to something that for this company. Is okay. So maybe doing it once with human intervention, acceptable risk. Acceptable risk, versus a P one or a P two is in a long list of things that they're missing.

Those get pushed out front. Here's a consolidated view. Here's the things that, how you would resolve it from an AI perspective, and even they action it, or the AI actioned it with intolerances would be huge. Yeah. And I think that's where all of us need to go in cybersecurity. And that's what we're starting to build out.

And Judy over the course of the next year.

[00:26:46] Mikey Pruitt: Yeah. So once you're monitoring and, validating that the AI is correct for, a number of amount of time or a number of incidents or whatever, you can then have the confidence to give it the mitigation steps and just have it do it

automatically.

Is there anything else you would like to say on the AI topic? Raffael?

[00:27:06] Raffael Mautone: Not that I can think of. I think we covered everything. You went from Good, bad to ugly.

[00:27:12] Mikey Pruitt: That's gonna be the title,

[00:27:14] Raffael Mautone: the good, the Bad, and Ugly of ai. No I think like any technology, it'll be fun to watch it grow over the next, decade and with the right.

Controls in place. I think it's a good thing.

[00:27:27] Mikey Pruitt: I'm looking forward to looking at Judy Securities journey. I'm excited to see it. And thank you for joining me Raffael. Appreciate it.

[00:27:35] Raffael Mautone: Thank you for having me.