We thought of going with a clever startup name – you know, adding -ly or -io to some noun evocative of freshness, maybe drop a vowel or two and go all lowercase.
Instead, we decided to keep it simple. Straightforward. As an essential tool, DNSFilter is named for what it does. When you reach for a screwdriver or a measuring tape, you don’t overthink it. You pick up the tool and you get the job done.
DNSFilter was born out of necessity. DNSFilter’s CEO and Co-Founder was fed up with existing content filtering solutions on the market. They were either overpriced, outdated or ineffective. However, rather than re-write the story, just check out our CEO’s blog post to the DNSFilter Blog.