When the price went way up on a key service, a small Washington, D.C., firm was using to protect its customers’ internet connectivity, the company balked.
After not finding a suitable alternative, the company decided to build its own. The result was a whole new business, called DNSFilter, which is casting a wide net around the market to combat phishing and malware.
Its innovation: It ditched the crowdsourcing model that has served for more than a decade as the bedrock for identifying whether websites are valid or corrupt. It opted, instead, for GPU-powered AI to make web surfing safer by identifying threats and objectionable content much faster than traditional offerings.